Marketing Strategies
Marketing Strategies Collaborative Program
Accelerate Business Growth
The NH MEP Marketing Strategies Collaborative Program is a 4 part workshop ideal for small and medium sized manufacturers looking to accelerate their sales growth and compete better on the local and global stage. It is designed to develop new markets, a marketing strategy, and branding materials, and to enhance your lead generation process.
Over the course of the program there will be opportunities for senior management to meet and share best practices and provide discussion on areas of concern. These sessions will include a training session to provide the leaders with the tools and tactics they will need to manage the implementation at their respective companies.
Workshop #1: Marketing Redefined for Senior Management:
Understanding Today’s Marketing Landscape + Success Tools & Techniques
Host Session: Half day: Up to 3 Senior Leaders from each company
Topic: This workshop will discuss the changing role marketing plays in a manufacturer’s short and long-term growth objectives and what you can do to harness the latest tools and tactics.
Workshop #2: Marketing Strategy & Digital Marketing Creating Your Company Vision: Associated Strategy & Immediate Actions
Host Session: Half day: Up to 3 Senior Leaders from each company
Topic: This workshop will offer relevant and immediately actionable tips to maximize your marketing ROI and increase your top-line growth. Topics will include crafting an impactful marketing plan, developing powerful content, building out game-changing assets, leveraging the latest digital techniques, and adding in the right marketing metrics.
Workshop #3: Marketing Assessment and Recommendation Buildout:
Individual Company Team Learning, Input & Implementation Session
Onsite day at each company: 4 to 6 employees
Topic: During this session, we will perform a formal discovery of your current marketing health by conducting 1:1 interviews with key leadership, marketing and sales team members. Upon the day’s completion, you will have a high-level customized marketing strategy that will identify and recommend both the short and long-term opportunities for marketing improvement and top-line growth.
Workshop #4: Marketing Round Table Format to Share Learning Points:
Senior Management Marketing Debrief Session
Host Session: 2 Hrs: Up to 3 Senior Leaders from each company
Topic: An opportunity for the group or team to sit down to discuss the training, share opinions, strategies, tactics, creation, maintenance and outcomes. The learning experience will be shared through a presentation by each company detailing their success and obstacles they needed to overcome.
For additional information, please contact Eric Basta at 603-724-0802, ericb@nhmep.org
“The NH MEP Marketing Collaborative was highly insightful and very informative for our team. The speaker, presentations and information were invaluable for wading through the sea of ever changing marketing methods, technology and software. I would highly recommend attending this marketing strategy for anyone who wants to bring their company into the future.”