Ambix faced its challenges like other companies. “New Hampshire has a very tight-labor market, rising electrical costs, and an extremely volatile raw material market,” said Florio. “But all of those things paled in comparison to the Covid-19 pandemic and the challenges that came with it.” That was when Melissa and Jeff realized that Ambix needed to expand its customer base and diversify into new markets. Around this time Melissa heard about a marketing information session workshop put on by NH MEP and presented by their 3rd party partner TribalVision- a cutting-edge digital marketing firm.
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